Hey my little Brushaflies and welcome back to my blog, Brushafly Mua 🦋 Today’s blog post is a makeup discussion post on the death of the high street. As shoppers whether it be for makeup or fashion items it has never been so easy to just look at websites on your phone, search for an item and buy it. You can do this all in the comfort of your own home in your PJ’s with a cuppa. No need to leave your home (even when your allowed post lockdown – whenever that may be).
But what impact is that having in the grand scheme of things? Yes it makes it easier for us as a consumer, but what about the high street shops? With so many big names gone over the past couple of decades:
- Debenhams – some still going but probably not for long as Boohoo plans to make them online only
- C and A – many moons ago but I still remember their old store in my local town
- TJ Hughes – my local one closed along with many others
And soon many more to go or just becoming online only after being bought out:
- Top shop – being taken over by ASOS
- Dorothy Perkins
Boohoo has sort of become a huge mother ship of a brand after buying out some of the above and more, such as:
- Miss Pap
- Karen Millen
- Pretty little thing – although this was a brand already within the Boohoo family
- Nasty gal
Boohoo rescued many of these brands when they fell into administration, but only plan to save them with an online only selling platform. In some ways it’s great because they still get to live on in some form, and some jobs will still be needed in warehouses and dealing with the online traffic but at the same time so many (thousands) of jobs will be lost and so many shops will stand empty and derelict in our towns and high streets.
As the growth of online shopping doesn’t seem to be stopping not just for clothing but for makeup too! Is our high street as we once knew it vanishing forever?
People are not shopping how they used to anymore and although I think it is due to the rise of the online shopping ease, I think a lack of spending money and loads of discounts (not just boxing day and or summer sales but multiple sales almost monthly now) are also have a part to play in the downward spiral.
My mum told me that when she was in her early 20’s, she had a full time job and could afford to rent a small flat, own a car, pay bills and keep her once beloved horses and she still could afford to meet friends for coffee and a small shopping outing.
Now a days a full time wage just about pays rent, let alone anything else!!! With a lack of disposable income to enjoy, people can’t afford to go to the local town and pay decent prices for makeup and clothes, so they turn to online retailers who have multiple sales, discounts and no parking fees. Plus when a shop has a physical shop, they have to pay rent, rates and wages, all of which push prices up on the products we wish to buy.
All of these things together are causing the Death of the high street:
- Online shopping growth
- Lack of disposable incomes
- High rents and rates for physical shop spaces
- Big brands rescuing other brands and turning them to online only
- Plus COVID-19 hadn’t helped much either…
It is such a shame that the memories I have of going out shopping with my girl friends as a teen to buy makeup, books and clothes, will most likely not be a memory my own children will have when they reach their teenage years. Everything will be for them – online!
I predict that soon (next ten years) that the only shops you will see in town centers and high streets will be:
- Coffee shops
- Alternate healing shops
- And the odd boutique that may try to defeat the online power houses.
The futuristic world of shopping is going to be very different and empty.
R.I.P The High Street.
I hope you enjoyed my blog post, if you did why not follow my blog and keep up to date with all things makeup and beauty and sometimes fashion. Take care my Brushaflies and speak soon xoxo