Makeup and beauty Discussion

Viral makeup item vs hyped makeup…

Hey my little Brushaflies and welcome back to my blog, Brushafly Mua 🦋 Today’s blog post is a makeup discussion on Viral makeup items vs hyped makeup items.

Kylie Jenner of Kylie Cosmetics, the billionaire baby of Kris Jenner and Caitlyn Jenner and the richest sister of the Kardashian / Jenner clan. (I say billionaire with a pinch of salt as there was drama around that episode of her life, but either way, Kylie got money, lots and lots of money, whether she is a millionaire or a billionaire) but why is Kylie so damn successful and rich???

Partly due to her sister Kim Kardashian West and the tv show Keeping up with the Kardashians which shot her to fame, the rest is down to her wildly successful makeup line, Kylie Cosmetics and later on skincare line Kylie skin. But is her makeup viral or hype or both?

When it first launched I would very much say hype. She was the youngest Kardashian / Jenner who had the younger and older audience vying for a touch of the Kardashian / Jenner glamour. Just owning one of her lipkits could give you a sense of what it is like to be her and wear her style makeup. People made her makeup sell out, made her makeup a viral sensation but it all started out from hype. Now a days her makeup is still very much sought after, it does still sell out but its not as hyped as it once was.

A lot of influencers and celebrities that do makeup lines become very sought after and hyped, but after the fairy dust and magic has settled they become not so hyped as they once were, but their makeup is still great and has a place amongst the makeup greats like Elizabeth Arden and Estee Lauder which are staples in most stores that have makeup counters. Then along comes another influencer or celebrity that will create another makeup line and the whole hyped process starts again… Until maybe they do something wrong or just fall into the band wagon of old news. Again their makeup lines will stay somewhat wanted and relevant amongst the makeup lovers and beauty gurus. Until of course the process starts once again and again and again…

But how do these companies, influencers and celebrities get us so hooked on the hype of their makeup brands?

Well, they release small-ish quantities of makeup which they know will sell out. Why will the small quantities sell out? Because they will have fans that are dedicated to them and will want to touch that small glimmer of celebrity. The companies will also make extremely pretty and beautiful packaging that will catch the eye of the consumer and in themselves become collectable. They will more than likely become more collectable if they stamp limited edition all over a certain collection. Other influencers will rave about the products too, making us normal folk want to buy it and jump on the makeup hype train.

But what is the difference between hyped makeup and viral makeup?

A viral makeup product is usually something you will see across many platforms such as:

  • Blogs
  • Vlogs
  • Instagram
  • Facebook
  • Twitter
  • Magazines
  • YouTube
  • Pinterest
  • TV ads

You may see these items everywhere for a week or two, everyone will be using this certain makeup item because it exceeds the makeup guru expectation, it may be a mascara that really gives your lashes lift and volume, or a foundation that looks flawless, or a drugstore dupe for an expensive makeup brand that works just as good if not better. They usually become viral items because the blogging and vlogging community have cottoned on and are using it on all their Instagram stories, YouTube channels and blogs. The products themselves will usually be out in force in big quantities for a while, until people decide they need it too, then within a week or so that viral product will sell out… But companies aren’t stupid, if it sells out they make more, because selling more means making more money.

So unlike the celebrity brands with hyped products that sell out and can be limited edition and you have to be quick to get it, a viral item from a drugstore or well established makeup brand may sell out, but will more than likely come back into stock soon enough.

So, how do you spot a viral makeup product and how to buy it?

The first place to start to spot a viral makeup product is to keep tabs on all the big and current makeup influencers, Instagramers, YouTubers and bloggers, if there is something viral about to blossom, they will be in the know, plus they get sent things to try out in PR, so if companies know their product is becoming viral they will send it out to more influencers to make sure the word is definitely out there. Buying a viral product can be harder than it sounds though, especially if you arrive a little late to the party. If an influencer has hundreds and thousands or millions of followers then obviously a product can go sold out in minutes. You can of course scour the online shops and the actual high street shops for it, or things can be found on ebay from people that buy makeup to sell… But with ebay, people do tend to rack up the price for viral and most wanted makeup products, so watch out for scammers, or being charged 10x what it’s worth. Especially if you know the company will restock eventually.

So there you have it, my definition of a viral makeup product vs a hyped makeup product. I hope this has helped you understand the makeup realm a bit more. If you enjoyed my blog post then why not follow my blog and keep up to date with all things makeup and beauty. So, take care and speak soon my little Brushaflies xoxo

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